Media Tacticians

Through-The-Line Marketing That Delivers Measurable Business Growth

100% Black Female Owned

We don’t just stop at the ad

100% Black Female Owned

We don’t just
stop at the ad

We follow
the customer

Across touch points

To the shelf.

Media Tacticians

Through-The-Line Marketing
That Delivers Measurable
Business Growth

100% Black Female Owned

Media. Creative. Activation. Retail. Social. One team

All the way down the line

so when the numbers move, you know what moved them.

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Media Strategy & Performance

We plan, negotiate and buy across traditional and digital channels, then optimise against the numbers that decide budgets — cost per acquisition, ROAS, sales. Reporting goes past impressions to what the spend actually returned.

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Creative & Digital Experience

Brand strategy, campaign concepts and content built to run across every channel we buy. Our digital work covers websites, UX and landing pages designed to convert — not just to present well.

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Brand & Experiential Activation

Launches, roadshows, sponsorships and live experiences — conceptualised, produced and staffed end to end. We cover strategy through to logistics, and report on what each activation moved.

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Retail & Shopper Marketing

We study how shoppers behave in your stores — journey mapping, mystery shopping, structured store audits — then fix what’s costing you conversion. It’s the part most media agencies don’t do.

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Social & Community

Strategy, content and daily community management across the platforms your audience actually uses — plus paid social, social listening, and creator partnerships when they earn their place.

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Why Our Clients Stay

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We are proud to partner with leading corporates, SOEs, retail brands, public-sector organisations, and institutions across diverse industries.

Retail

Helping retail brands connect marketing investment to shopper behaviour, store experience, footfall, customer loyalty, and commercial growth.

Telecoms

Supporting telecommunications brands across customer acquisition, retail, media, and performance marketing in a highly competitive and fast-moving market.

Aviation

Partnering with airlines and airport operators on route demand, loyalty, ancillary revenue, and the full passenger journey.

FMCG

Helping fast-moving consumer goods brands link category growth, trade activity, and brand building to what happens on shelf.

Finance

Working with banks, insurers, and financial services providers on acquisition, retention, and the measurement of long-term customer value.

Education

Helping institutions attract, enrol, and retain students through clearer positioning and better-measured recruitment campaigns.

Government

Supporting public-sector organisations and SOEs with citizen communication, service uptake, and transparent reporting on impact.

Featured Work

Nedbank Africa Month creative, South Africa

One Idea, Six Countries

A single Africa Month campaign, localised into six distinct and culturally authentic executions, delivered at speed.

Fuze Aviation Academy airshow key visual

Taking Off at the PMB Airshow

A 17-day, multi-channel campaign that put Fuze Aviation Academy in front of KZN families and turned awareness into ticket sales.

InfiNet campaign creative 1

A Telecoms Brand, Built and Scaled From Scratch

Brand, website, campaigns and call centre: we built InfiNet's entire digital sales channel from end to end.

Guests watching the ISA panel discussion

Putting Infrastructure on the National Agenda

A hybrid event and integrated media campaign, delivered in two weeks, that positioned ISA's Centre of Excellence as the authority on South African infrastructure.

Content is King, but engagement is Queen, and the lady rules the house.

The Media Tacticians is a 100% Black female-owned integrated marketing agencySince 2016, we have partnered with organisations across retail, FMCG, aviation, telecommunications, education, financial services, development finance, and the public sector to deliver campaigns that drive measurable business outcomes.

We combine audience-led media, creative thinking, performance marketing, and specialist retail and shopper expertise, supported by data, technology, and AI-enabled optimisation.

As a partner-led agency, every client benefits from senior expertise, strategic thinking, and solutions tailored to their unique business objectives.

Discover Our Story

Leadership

Msizi MazibukoFounder & CEO Lindiwe MazibukoAccount Director
Client Reviews

Trusted partnerships. Meaningful results.

Our client relationships are built on collaboration, responsiveness, media value and a shared commitment to work that makes an impact.

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Explore Our Work

Let's build marketing that moves your business forward

Building a brand, growing demand, improving customer experience or driving retail performance — we'll turn the objective into action.

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